![](https://cdn.myportfolio.com/b78d76a5-965a-4966-8675-d08b186c95f3/c421a5cb-920f-409b-af5d-96cd64841f69_rw_1920.jpg?h=5576f5670e51566ded289bc154cd26bc)
Designed for the US and Canadian market, this spa range needed to communicate a feeling of the natural world. The base concept was to split the range into two definitive parts, The Sea - Hydrating, and The Earth - exfoliating. This was implemented through the careful selection of colours and the choice of transparent tubes and jars that were screen printed to give them a beautifully tactile and quality finish. Needing to match the ranges high end, luxury and modern aesthetic, a classic serif face, was chosen and the inter character spacing removed to a minimum of legibility.
![](https://cdn.myportfolio.com/b78d76a5-965a-4966-8675-d08b186c95f3/cc1a6246-8f81-43f3-b9eb-5ed08517a832_rw_1920.jpg?h=a49b8446a6dd05d901893759c6f1a635)
![](https://cdn.myportfolio.com/b78d76a5-965a-4966-8675-d08b186c95f3/93e6ccc4-5143-4481-a64d-f0f69cfd1a96_rw_1920.jpg?h=a9fbc97fd83d0bd5a3fe5281583d2e9f)
![](https://cdn.myportfolio.com/b78d76a5-965a-4966-8675-d08b186c95f3/31bc49fc-a2bc-48d7-829d-04e60e0b3dc0_rw_1200.jpg?h=bc4a5fea34b34bdee646898abceabad8)
![](https://cdn.myportfolio.com/b78d76a5-965a-4966-8675-d08b186c95f3/bb0d0331-feaf-44a8-891a-1e24daa321aa_rw_1920.jpg?h=72a4a179a5b6b0369df4325a35f3d888)
![](https://cdn.myportfolio.com/b78d76a5-965a-4966-8675-d08b186c95f3/5cc7ff4a-ac78-47cc-90a2-a11e4951a6a0_rw_1200.jpg?h=d1b919d9cdcc7ac07ba31b12da173f82)