Evolution of the Vetcare product range needed to maintain consumer recognition and trust, and their leading position in the veterinary care product market. A fresh simple colour palate was chosen to reflect the clinical tone, and the products description was placed inside an easily distinguishable solid green band. The VetCare branding was enlarged but cropped from the bottom-left and the feline/canine symbol positioned on the right side in balance. An evolution of the logo incorporating the VetCare name was later proposed.
