Branding and packaging redesign (concept through to final artwork). Completed at CTTC Design in collaboration with Clicks Pharmacy. The tone illustrative style, typography and packaging engineering of the Fruit Collection, was revolutionarily redesigned so to give it a younger appearance and appeal. Photographic elements were introduced to give a fresher 3D look and bright colours were used to capture the eye of consumers in store.
Above: The range in store.
