Form is a project by Todd Anderson Design, celebrating the beauty of the typeface Le Monde Livre. What started as a spark of an idea, has turned into a full, in-house studio project.
The concept uses the precision and beauty in each of the dancers movements to highlight a similar attention to detail within the typeface. This is taken one step further by the dancers movements following that of the letterforms.
The high level of detail and airbrushing applied to each of the Photoshop images, helps to emphasise the athletic ability of the dancers, alongside showcasing the technical and creative capabilities of the Todd Anderson Design studio.
The concept uses the precision and beauty in each of the dancers movements to highlight a similar attention to detail within the typeface. This is taken one step further by the dancers movements following that of the letterforms.
The high level of detail and airbrushing applied to each of the Photoshop images, helps to emphasise the athletic ability of the dancers, alongside showcasing the technical and creative capabilities of the Todd Anderson Design studio.