VETCARE - Pedigree, Whiskas & WALTHAM

Evolution of the VetCare product range had to be subtle enough to maintain the consumers trust and thus their position as one of the leading veterinary products. Retaining the simple palette, the product description was placed within a green band, and the VetCare branding was increased in size and cropped from the bottom left of the design. Overall, this helped to emphasize the clinical tone of the product range.



Busy running the CTTC design studio and loving recently becoming a dad!

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This is a personal, non commercial website that I use to connect with the greater design community and to help young designers with advice and support.


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© Todd Anderson 2014